Why Scotland Hates Siri

When Apple CEO Tim Cook introduced the iPhone 4S last fall, it was the voice recognition system (dubbed “Siri”) that received the most attention.  Many Scots rushed out to buy the new smart phone only to find that Siri doesn’t understand their accent (even when they set it to U.K. English).  In reaction, a tongue-in-check commercial was filmed for Apple Scotland that challenges Siri with a thick Scottish brogue.  Check it out on YouTube, where it’s gone viral.

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Date: Friday, February 10th, 2012
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