blogonline24.com

Consumer: Coffee Lovers

The purpose of the Sumatra Siborong Borong is to provide a unique coffee-drinking experience for real coffee lovers.

Pros: On the island of Sumatra, coffee is grown mostly in rural backyard gardens. Then nearly all the coffee is blended together prior to export. But the Sumatra Siborong Borong offered by Starbucks comes from a single community, Siborong-Borong. This coffee has been awarded the Starbucks Black Apron Exclusive which means that it is among the very best in a lineup of exceptional coffees from around the world.

According to the Starbucks Store website, “Batak women pick the cherries and then pulp and wash them, all by hand. The wet parchment is set out to dry in the sun on tarps or woven mats in front of houses. This coffee is sorted by hand and delivered to market the day after harvest to ensure freshness.”

Sumatra Siborong Borong is a very complex taste. It is very full bodied and has a hint of fresh-cut basil.

Cons: With its hint-of-basil taste, Sumatra Siborong Borong is not a coffee that will appeal to all tastebuds.

Guarantee: The guarantee of satisfaction posted on the Starbucks website reads in part: “At StarbucksStore.com, we want you to be 100% satisfied with your purchase. If for any reason you are not satisfied with your purchase, you may return it for a replacement or refund of the purchase price. We even stand behind our delivery. If your package is not delivered when we said it would, then the shipping is free.”

Value for money: Sumatra Siborong Borong is a good value for real coffee lovers with adventuresome palates.

cj